Saya mungkin masih berlangganan Koran jika…

surat kabar

Perahu KoranSome of you that know my background understand that I worked in the Newspaper Industry for over a decade. Some of my greatest accomplishments were in the industry, both professionally and technically. It truly saddens me that newspapers are fading… but I don’t think it’s a death, it’s really a suicide.

Koran melihat iklan baris berjalan ke eBay serta Craigslist. Arrogantly, they didn’t think to take some of their profits and invest in online auctions or classifieds. The amazing thing about this is that they held the ultimate card – geography. Had newspapers found a way to tap online classifieds into a regional solution, I think they could have held out. It’s too late now… every successful online classified system has a regional component to it.

Jadi bagaimana saya bisa tetap berlangganan Koran?

If their publishers would stop pulling loads of AP crap, their Editors stopped editing, they stopped letting go of local talent, and they started to let their reporters run free. In other words – if they stopped being stupid about about enforcing ‘the bottom line’ and utilized the talent they have, I would be there for them.

Bukti? Bacalah Ruth Holloday’s blog when you get the chance. I worked at the local newspaper for a few years, read the paper every day, and never really knew Ruth. But for the last year I’ve been reading her blog and it blows me away. Her integrity, honesty, bluntness, and absolute passion to get to the story is something I never recognized when she wrote for the Star. In fact, I didn’t even know who she was at the Star!

Bagaimana mereka mencegah bakat seperti dia meledak? Aku tidak tahu ... Aku hanya bisa menebaknya karena politik dan penyuntingan. Saya membaca artikel di IndyStar now and most of them read like police reports or obituaries… no life in them whatsoever. It drives me insane that they can’t see this and do something about it.

I had a boss and mentor, Skip Warren, a long time ago. He said that employees would always surprise you if you gave them the opportunity to be successful. This is no different with newspapers. Monster corporations, politics, and middle management have destroyed the newspaper. Ruth’s blog will continue to build momentum… and anyone with a news reader will find these ex-newspaper journalists and begin reading their blogs!

Ruth doesn’t have an advertising budget to try to keep her on top like the Star does, but no worries – I think the Star’s site will kill enough of its internal talent that will push people to more informative sites like Ruth’s! I’ve heard from insiders that the areas of growth in the Star’s site have really centered around user-generated content, niche (local) news, and blogging. Huh! Imagine that!

IndyStar.com

2 Komentar

  1. 1

    Anda tahu Doug, saya cenderung lupa bahwa orang masih membaca koran. Saya tahu kedengarannya aneh, tetapi sudah lama sekali sejak saya melakukannya, sehingga kerangka acuan saya telah berubah.

    Ketika orang-orang penjualan itu datang dari pintu ke pintu langganan penjualan, saya tahu saya selalu berakhir seperti mereka bertanya apakah saya perlu membeli balok es untuk lemari es saya atau penyulingan minyak bumi untuk kereta saya yang tidak berkuda.

    Pandangan yang mengatakan "... Benarkah ... orang-orang masih melakukan itu?" 🙂

  2. 2

    Aku tahu maksudmu, Tony. Google Feedreader telah sepenuhnya menggantikan langganan surat kabar saya. Saya masih membaca beberapa majalah… mungkin di mana bakatnya telah berpindah. Dan aku gila buku. Menurut saya bau dan rasa kertas masih alami bagi saya.

    Yang paling saya rindukan adalah bakatnya, meskipun… itulah yang sebenarnya ingin saya katakan. Saya berharap para jurnalis semakin banyak beralih ke blog (di luar surat kabar tempat mereka bekerja). Nyatanya, saya ingin sekali melihat situs blog 'bersponsor' dengan jurnalis sungguhan yang tidak memiliki batasan ke mana mereka dapat membawa tulisan mereka.

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