Pemasaran & Otomasi Email

Tidak, Email TIDAK Mati!

saya perhatikan tweet ini dari Chuck Gose Kemarin. Itu merujuk sebuah artikel di situs web New York Times yang disebut Email: Tekan Hapus. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

Akankah generasi berikutnya berkomunikasi secara berbeda dari para profesional saat ini? Sangat. Apakah mereka akan berhenti menggunakan email dan melakukan semua bisnis melalui Facebook? Aku meragukan itu. Email masih merupakan teknologi yang cepat, efisien, dan terbukti. Perusahaan pemasaran email hebat seperti Indy's Target Tepat know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Mari kita berhenti melompat pada emailnya mati! ikut-ikutan dan sebaliknya belajar cara yang lebih baik untuk menggunakannya secara efektif. Saya akan senang dengan komentar Anda di bawah ini.

Michael Reynolds

Saya telah menjadi pengusaha selama lebih dari dua dekade dan telah membangun dan menjual banyak bisnis, termasuk agen pemasaran digital, perusahaan perangkat lunak, dan bisnis jasa lainnya. Karena latar belakang bisnis saya, saya sering membantu klien saya dengan tantangan serupa, termasuk memulai bisnis, atau membangun dan mengoptimalkan bisnis.

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