My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel:
It’s too bad that Analytics don’t always have flashing red lights “designed to indicate something out of the ordinary” as well as the manuals on how to fix them. Of course – even if they did – as long as the plane was still flying, they’d probably choose to do nothing.
Organizations are also mesmerized by growing numbers (as am I!). The problem is that there are typically stories within the numbers that should be flashing red bulbs. It’s your job as a Marketer to find them… perhaps a significant drop in keyword traffic, or a referring site that pops up out of nowhere.
Hal terdekat yang kita dapatkan dari manual adalah nasihat berkelanjutan dari orang-orang seperti Avinash Kaushik serta praktik terbaik analytics blog. Jenis lampu merah apa yang telah Anda temukan (atau abaikan) di Analytics?
Mungkin Anda harus melakukan sesuatu sebelum pesawat jatuh! Atau apakah Anda merasa Laporan Analytics Anda "cantik dan agak menghipnotis"?