Bagaimana Memindahkan Blog Anda dan Mempertahankan Momentum Pencarian

momentum pencarian google

Jika Anda memiliki blog yang sudah ada, kemungkinan besar Anda memiliki otoritas mesin pencari yang dibangun untuk domain atau subdomain tersebut. Biasanya, perusahaan hanya memulai blog baru dan meninggalkan yang lama. Jika konten lama Anda hilang, ini bisa menjadi kehilangan momentum yang sangat besar.

In order to keep search engine authority, here’s how to migrate to a new blogging platform:

  1. Export your old blog content and Import them into your new blogging platform. Even if you do this manually, that’s better than starting with no content.
  2. Tulis pengalihan 301 dari URL entri blog lama ke URL entri blog baru. Beberapa platform memiliki modul pengalihan atau plugin untuk membuatnya lebih mudah.
  3. Tulis pengalihan dari umpan RSS blog lama ke umpan RSS blog baru. Saya akan merekomendasikan penggunaan FeedPress so that you can update the feed without interruption in the future (Although I do wish someone would come out with an alternative to Feedburner! It’s terrible).
  4. If you’re moving domains or subdomains, it’s still possible to redirect to the new blog address. UPDATED: I’ve noticed that clients lose some of their ranking when doing subdomains but they’re sometimes able to bounce back quickly. Changing domains altogether can have a drastic impact. I would try to avoid this at all costs.
  5. Uji banyak URL blog lama Anda dan pastikan diteruskan dengan benar.
  6. Memantau Google Search Console serta Bing Webmaster for pages that are not found and correct them. Don’t bother checking every day – it will take a week or two before you’ll see prob
  7. Terbitkan ulang Peta Situs Anda dan kirimkan kembali setiap kali Anda memperbaiki item.
  8. If you’re changing your domain or subdomain, the biggest loss you’re going to take are on sites like Technorati, which require that you register your new blog address. They don’t have a means of updating your actual address.

Here’s a screenshot of Google Search Console and how you can look for 404 Not Found references:
webmaster 404

By ensuring your content is properly redirected, not only will you ensure that visitors can still make it to the content they were searching for, you’re also going to generate a lot less 404 Not Found pages. One note on this… give Webmasters a week or two to catch up! After you redirect those bad addresses, it won’t immediately fix them in Webmasters (I’m not sure why!).

On that note, I often find that external sites publish incorrect URLs – so I’ll even redirect those bad URLs properly!

Satu komentar

  1. 1

    Saya setuju bahwa plugin WordPress Redirection adalah penyelamat hidup, saya sangat menyukainya. Saya berharap saya tahu apa yang saya ketahui sekarang, itu akan menyelamatkan saya dari banyak sakit kepala. Terima kasih Douglas!

Bagaimana menurut Anda?

Situs ini menggunakan Akismet untuk mengurangi spam. Pelajari bagaimana data komentar Anda diproses.