Cat Breading, Maile Ohye dan Monkey's Fist

tinju monyet

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Saya mendengar Douglas berbicara di Blog Indiana tentang caranya SEO sudah mati dan kata kunci tidak sepenting dulu. Bagaimana Anda secara efektif meyakinkan klien tentang ini? Akan tertarik dengan pendapat Anda.

Note: While keywords aren’t as important… it’s still important to utilize the right keywords. We spend a lot of time with our clients on keyword research. The slide I shared with the audience to show that you must use the correct keyword (and spelling) was cat breading versus cat breeding. This is breading kucing:

breading kucing

Making clients understand that keyword utilization isn’t sama pentingnya is more difficult. While search engines make constant changes to their algorithms, companies are very slow to adopt. Within the SEO industry, we keep a watchful eye and implement changes immediately so that our clients can leverage search and stay ahead of the competition. If your clients don’t believe you, I’d recommend a couple of tactics.

Pertama, mintalah nasihat dari Google. Maile Ohye is a search product manager at Google and points out the common mistakes that marketers make when it comes to search engine optimization. You’ll notice that kata kunci aren’t in the conversation! The mistakes they make are lack of a value proposition, no segmented approach, using workarounds, not paying attention to SEO trends and slow iteration.

Okay… Google said it and you said it, but your client still doesn’t believe it. Next up is the tinju monyet pendekatan. SEBUAH tinju monyet is a special knot tied on the end of a rope. In the Navy, when ships would come to anchor, you’d throw the monkey’s fist ashore where someone would grab it and pull in the rope. At the end of that rope was the huge anchoring rope. You couldn’t throw the huge rope, so you start with the small rope. Throw your client a monkey’s fist before trying to throw them the big rope.

  1. tinju monyetSiapkan tes dengan mereka di mana Anda mengoptimalkan 10 posting blog yang ada dengan menggunakan kata kunci dengan benar. Temukan 10 posting di mana Anda diberi peringkat tetapi tidak memiliki peringkat yang baik untuk kata kunci tertentu. Optimalkan kata kunci, gunakan dalam judul, temukan gambar yang dapat Anda gunakan di tag teks alternatif, pastikan Anda memiliki 3 hingga 4 sebutan di teks untuk meningkatkan kepadatan kata kunci. Lacak waktu yang Anda habiskan untuk mengoptimalkan postingan tersebut, tunggu 4 minggu dan ukur hasilnya di analytics Anda.
  2. Siapkan tes di mana Anda menulis 10 posting blog baru yang menarik. Gunakan citra yang bagus - mungkin foto pelanggan atau beberapa gambar stok yang indah, tulis judul yang memancing orang untuk membaca lebih banyak, dan tulis cerita pelanggan atau posting saran yang benar-benar akan membantu pelanggan Anda. Abaikan penggunaan kata kunci… abaikan semuanya. Bagikan pekerjaan di Twitter, Facebook, Google+, LinkedIn, StumbleUpon, dan di mana pun Anda bisa. Mulailah beberapa percakapan. Lacak waktu yang Anda habiskan, tunggu 4 minggu dan ukur hasilnya di analytics Anda.

Dengan berfokus pada pelanggan dan konten Anda sebagai gantinya of the keywords, I’m confident you will find that the second option will outperform the first option every time. I’m not advising anyone to stop optimizing, my point is that when you stop focusing on the mechanics of search engine optimization and, instead, put your effort into great content and promotion of that content – you’ll win every time!

Crawlers and bots don’t buy your products and services, people do. When you change your style to speak to a crawler or a bot, you’re going to lose customers.

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