Mengapa Anda Tidak Harus Membeli Situs Web Baru Lagi

Mengapa Anda Tidak Harus Membeli Situs Web Baru

This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a website baru. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium that must be constantly optimized and tweaked.

Prospek Anda Jauh Melampaui Situs Web Anda

Let’s start with why you even have a website to begin with. A website is a critical part of your kehadiran digital secara keseluruhan where your reputation is built and you can provide much-needed information to potential clients. For any business, their digital presence isn’t just their website… it includes:

  • Situs Direktori – do they appear on the sites where people are searching for their product or service? Perhaps it’s Angi, Yelp, or other quality directories.
  • Peringkat dan Situs Ulasan – Seiring dengan direktori, apakah mereka muncul di situs ulasan dan apakah mereka mengelola reputasi itu dengan baik? Apakah mereka meminta ulasan, menanggapinya, dan mengoreksi ulasan yang buruk?
  • Youtube – Apakah mereka memiliki video di YouTube yang ditargetkan untuk pasar dan industri mereka? YouTube adalah mesin pencari terbesar kedua dan video adalah media penting.
  • Situs Influencer – Apakah ada situs dan kepribadian berpengaruh yang memiliki banyak pengikut dari audiens yang sama? Apakah Anda mengejar untuk dikenali di situs-situs itu?
  • Mesin Pencari – Buyers are actively looking for information online to help them in their decision-making process. Are you present where they’re looking? Do you have a pustaka konten that’s consistently up to date?
  • Media sosial – Pembeli mengawasi organisasi online yang memberikan nilai berkelanjutan dan responsif terhadap pelanggan. Apakah Anda aktif membantu orang di saluran sosial dan grup online?
  • Email Pemasaran – Apakah Anda mengembangkan perjalanan, buletin informasi, dan media komunikasi keluar lainnya yang membantu calon pembeli menavigasi perjalanan?
  • pengiklanan – memahami di mana dan berapa banyak upaya dan anggaran yang harus diterapkan untuk memperoleh prospek baru di seluruh internet tidak boleh diabaikan.

Coordinating your digital presence across every medium and channel is an absolute necessity nowadays and it’s well beyond just building sebuah situs web baru.

Situs Web Anda Seharusnya Tidak Pernah matang

Situs web Anda tidak pernah dilakukan. Why? Because the industry that you work in is continuing to change. Having a website is like having a ship that you’re navigating open waters with. You need to constantly adjust to the conditions – whether it’s competitors, buyers, search engine algorithms, emerging technologies, or even your new products and services. You must continue to adjust your navigation to succeed at attracting, informing, and converting visitors.

Need another analogy? It’s like asking someone, “Berapa biaya untuk sehat?” Getting healthy requires eating healthy, exercising, and building momentum over time. Sometimes there are setbacks with injuries. Sometimes there are illnesses. But getting healthy doesn’t have an endpoint, it requires continuous maintenance and adjustment as we grow older.

Ada sejumlah perubahan yang terus-menerus perlu diukur, dianalisis, dan dioptimalkan di situs web Anda:

  • Analisis Kompetitif – penyesuaian dan pengoptimalan untuk membedakan diri Anda dari pesaing Anda. Saat mereka menghasilkan penawaran, berbagi pengakuan, dan menyesuaikan penawaran produk dan layanan mereka, begitu banyak Anda.
  • Konversi Optimasi – apakah tren Anda untuk mengumpulkan prospek atau pelanggan meningkat atau menurun? Bagaimana Anda membuatnya lebih mudah? Apakah Anda memiliki obrolan? Klik untuk Menelepon? Formulir yang mudah digunakan?
  • Emerging Technologies – as new technologies are becoming expected, are you implementing them? Today’s website visitor has far different expectations, wanting to self-serve. One great example is appointment scheduling.
  • Kemajuan Desain – bandwidth, perangkat, ukuran layar… teknologi terus berkembang dan merancang pengalaman pengguna yang mengakomodasi perubahan ini memerlukan perubahan terus-menerus.
  • Search Engine Optimization – direktori, situs informasi, publikasi, situs berita, dan pesaing Anda semuanya berusaha mengalahkan Anda di mesin pencari karena pengguna tersebut memiliki niat terbesar untuk membeli. Memantau peringkat kata kunci Anda dan mengoptimalkan konten Anda sangat penting untuk tetap berada di atas media penting ini.

Whatever marketing agency or professional you hire should be keenly aware of your industry, your competition, your differentiation, your products and services, your branding, and your communication strategy. They shouldn’t simply be mocking up a design and then pricing out the implementation of that design. If that’s all they’re doing, you should find a new marketing partner to work with.

Investasikan Dalam Proses Pemasaran Digital, Bukan Proyek

Situs web Anda adalah kombinasi dari teknologi, desain, migrasi, integrasi, dan – tentu saja – konten Anda. Hari Anda website baru is live isn’t the endpoint of your digital marketing project, it’s literally Day 1 of building a better digital marketing presence. You should be working with a partner that is helping you to identify the overall deployment plan, prioritizing each stage, and helping to execute that.

Whether that’s an advertising campaign, developing a video strategy, mapping out customer journeys, or designing a landing page… you should be investing in a partner that understands how everything works together. My recommendation would be to toss your website budget and, instead, determine an investment you wish to make each month to continue to execute your digital marketing strategy.

Ya, membangun website baru can be part of that overall strategy, but it’s a continuous improvement process… not a project that should ever be completed.

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